Fanatics Betting Hybridizes Sports Merchandising and Betting
Today’s competitive sports betting scene has witnessed an innovative move from Fanatics Betting and Gaming, the gambling division of the prolific sports apparel company, Fanatics. To grab the attention of new bettors, Fanatics is using an unconventional approach – integrating the allure of their merchandise into their promotions. Their recent initiative, the Fanatics Jersey Drop, invites new customers to sign up for their sportsbook, offering them the chance to win reward credit towards team merchandise.
The Fanatics Jersey Drop: A Unique Betting Incentive
New customers signing up between September 1 and September 18 are eligible for enthralling rewards. By placing a single cash wager of $50 or more on any market, they can receive a reward credit for purchasing Fanatics merchandise worth up to $150. The eligible bet should be on minimum odds of -500, and within 72 hours of placing such a wager, bettors will receive their reward credit via email.
Redefining Loyalty Programs in Sports Betting
Long standing popular for its vast assortment of sports apparel and merchandise, Fanatics is leveraging its numerous licensing agreements with major sports leagues to engage sports fans cum bettors. Through this innovative approach, they are turning their customers’ FanCash into bonus bets or merchandise whereas bettors can earn 1% on straight wagers, 3% on parlays, and a whopping 5% on same-game parlays.
Saving on Costly Promotions
While the preference of bettors—between bonus wagers and merchandise—remains to be seen, offering discounts on sports merchandise could turn out to be a more cost-effective marketing tool for Fanatics than the traditional promotional cash common in the sports wagering industry. This move presents a unique alternative, particularly for online-only operators, to land-based casinos having an obvious outlet for their rewards programs.
Fanatics Betting and Gaming: A Contender for Market Dominance
Currently, the US sports betting landscape is largely monopolized by industry titans such as FanDuel and DraftKings. Nonetheless, Fanatics is tipped to be one of the potential competitors with enough resources to command a significant piece of the market share. Through the acquisition of PointsBet, Fanatics has added another seven states to its mobile sports betting portfolio and several other states are anticipated to adopt the “PointsBet, a Fanatics Experience” branding pending regulatory approval. With their mobile betting app set to be live in at least 11 states prior to the start of the NFL season, Fanatics Betting and Gaming is positioning themselves as serious contenders.
Our Thoughts on the News
The advent of Fanatics’ innovative jersey drop promotion signals a fresh, exciting approach to attract and retain customers in the competitive sports betting industry. By synergizing their vast merchandise lineup with their wagering operations, Fanatics is breaking from convention while appealing to their target audience. This, combined with their considerable growth through the recent PointsBet acquisition, puts Fanatics Betting and Gaming on our radar as a brand to watch. Their strategic efforts to carve out a significant footprint in the industry don’t go unnoticed, and we eagerly await their further initiatives.
