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Industry

PlayUp and the Comedy of Errors: A Hilarious Tale of Dramas and Disasters

ByDavid Smith July 23, 2023July 23, 2023

Once upon a time, in the quirky world of sports betting, there was PlayUp, an ambitious bookmaker run by the enigmatic Daniel Simic from Sydney, Australia. Little did anyone know that this rollercoaster ride of dramas and mishaps was about to unfold. First up, we meet Layla Mintas, the ex-American CEO who took PlayUp to…

Industry

PlayUp Bolsters U.S. Exec Team

ByUSA Wager January 20, 2022August 17, 2023

PlayUp has secured an investment of USD $35.0 million from Sam Bankman Fried’s crypto exchange, FTX, in Q4 2021. This financing round will be used primarily to accelerate PlayUp’s U.S. market access.

In addition to their investment in PlayUp, FTX has been actively investing in partnerships and endorsement deals in the sports and esports arena over the past twelve months.