Cryptocurrency in Sports Betting
Cryptocurrency in sports betting is gaining momentum due to its advantages, including faster and more secure transactions without third party involvement, as well as the privacy it offers.
PlayUp Bolsters U.S. Exec Team
PlayUp has secured an investment of USD $35.0 million from Sam Bankman Fried’s crypto exchange, FTX, in Q4 2021. This financing round will be used primarily to accelerate PlayUp’s U.S. market access.
In addition to their investment in PlayUp, FTX has been actively investing in partnerships and endorsement deals in the sports and esports arena over the past twelve months.