Successful Content Showcases on SBC Digital North America

SBC Digital North America delivered on its goals of providing insightful conference content, showcasing the latest industry innovations, and creating an effective platform for making business connections, a survey of attendees has found.

The online conference and exhibition for the sports betting and igaming industries achieved a Net Promoter Score (NPS) of 67, as the overwhelming majority of delegates who completed the survey confirmed that they were likely to recommend the event to colleagues.

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SBC Digital North America featured a stellar line-up of speakers, who included MGM Resorts International’s CEO & President Bill Hornbuckle, Caesars Entertainment Board Member Jan Jones Blackhurst, theScore CEO John Levy, BetMGM CEO Adam Greenblatt, FanDuel’s Director of Government Affairs Andrew Winchell, and Head of Penn Interactive Jon Kaplowitz, sharing insights on the future of sports betting and igaming.

This conference element proved particularly popular with attendees, as 90 percent of survey respondents rated the content as either ‘excellent’ or ‘good’, and 85 percent gave the same description of the quality of the speakers.

All the conference sessions are currently available on demand and can be accessed by registering for free on the event platform.

SBC Digital North America also delivered on delegates’ business objectives, as 77 percent of survey respondents said it provided an ‘excellent’ or ‘good’ platform to explore new suppliers, while 76 percent gave the same rating to it as a way to meet potential or existing clients.

Rasmus Sojmark, CEO and Founder of SBC, said: “We’re delighted to have staged another digital conference and expo that fulfilled delegates’ goals in terms of both learning about the latest developments in the North American market and connecting with prospective business partners.

“The online event gave a small taste of the high quality of content and business opportunities that delegates can expect at SBC Summit North America, our in-person conference and trade show scheduled for November 30 – December 2 at Meadowlands Exposition Center in New Jersey.”

An expanded version of SBC’s successful Betting on Sports America show, SBC Summit North America will retain all its predecessor’s popular sports betting elements, but has a broader scope that also encompasses the rapidly growing igaming sector.

The event will see a high-level audience of 2,500 delegates from the U.S. and Canadian sports betting, igaming, tribal gaming, lottery, and professional sports industries gather in New Jersey, which is now free from COVID restrictions.

Attendees can look forward to a comprehensive conference agenda, delivered by more than 200 senior executive speakers from both North American and major international markets. It will address the major issues being tackled by operators in states with established sports betting and igaming markets, the opportunities being created by the spread of legal mobile gambling, and the potential impact on the industry of new technology.

The event will also feature an expo with 50 leading suppliers showcasing the next generation of products and content, along with a full program of networking events in upscale New Jersey and New York City venues. They include the inaugural SBC Awards North America ceremony, which will celebrate the achievements of the region’s best-performing operators, affiliates, and suppliers.