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Sportradar and Bally’s Interactive Announce Five-Year Sports Betting Partnership

On Thursday, Sportradar and Bally’s Interactive announced a five-year sports betting partnership in the United States. Sportradar has been making massive moves in the United States recently, and this deal marks another affiliation with a top-tier betting operator.

Details of the Partnership Between Sportradar and Bally’s Interactive

Sportradar, a leading global provider of sports betting services, will provide pre-match betting services, live wagering technology, and sports content to Bally’s throughout the five-year contract. Bally’s has been securing market access in various states throughout the nation, and this deal will enhance the operator’s platform.

To survive in the American betting industry, it’s critical to have a great mobile sportsbook. Bally Bet, which is the platform for Bally’s Interactive, provided an outstanding betting experience before this partnership. Therefore, Sportradar will help take the site to the next level.

This is necessary to compete with industry conglomerates like DraftKings and FanDuel. Adi Dhandhania, Bally’s Corporation’s Senior Vice President of Strategy and Interactive, was quoted in the press release.

He said, “We are excited to be working with Sportradar to expand our online sports betting capabilities. This partnership provides us with a comprehensive suite of betting data, which will allow us to enhance our products and content offerings. We look forward to continuing to execute on our online sports betting and interactive gaming expansion strategy.”

Bally Bet is live in Colorado and Iowa. Dhandhania and his team at Bally’s Interactive have plans to launch in two more legal jurisdictions by the end of 2021 and then begin a rapid expansion in 2022.

One of the largest parts of the deal will be for Bally’s Interactive to incorporate Sportradar’s data portfolio into its sportsbook. This has helped a variety of platforms, and it will drive the expansion plan for Bally Bet.

Sportradar executives are excited to continue growing its technological platform in sportsbooks throughout the United States. Neale Deeley, Managing Director, US Betting, Sportradar, spoke alongside Dhandhania in the release.

He said, “Sportradar is proud to be working with Bally’s Interactive. Given their vision and commitment to innovation, we are confident that Bally’s Interactive will continue to expand and deliver an engaging, dynamic sports betting experience to their customers.”

Background on Sportradar and Bally’s Interactive

Sportradar was founded in 2001, and it intersects the industries of sports, media, and betting. The company provides multiple companies in these spaces with a variety of solutions to expand. The company has over 2,300 full-time employees in 19 countries.

Sportradar works with 1,600 companies in 120 countries, and it’s the official partner of the NBA, NHL, MLB, NASCAR, and UEFA.

Bally’s Interactive is stationed in Las Vegas, and it’s a subdivision of Bally’s Corporation. Bally’s has been an important name in the casino industry for years, and Bally’s Interactive is the company’s expansion into the online gaming space.

Bally Bet offers sports betting, iGaming, daily fantasy, and free-to-play contests through multiple online platforms. The division was started in 2021, so Bally’s Interactive has a bright future in the legal wagering industry.

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